Create the content. Schedule the month.

Posterboy for salons and med spas

Keep the appointment book moving without living on Instagram.

Tell Posterboy about an opening, a service, a seasonal offer, or something worth showing. It creates the post, keeps it on-brand, and puts it on the calendar.

Nothing publishes without your approval.

You were trained to take care of clients, not feed the feed.

Social often becomes one more task between appointments. The business needs to look current and polished, but nobody has time to design a graphic, write the caption, choose the hashtags, and remember to post it Thursday.

Posterboy turns the updates already happening in the business into a consistent social presence.

What Posterboy handles

Open appointments

Turn a cancellation or last-minute opening into a polished post in seconds.

Services and seasonal offers

Explain what is available without sounding generic, pushy, or copied from a template pack.

Before and after

Use approved client photos with a caption that fits the brand and leaves room for required context.

Team and trust

Introduce providers, show the space, answer common questions, and help future clients know what to expect.

Example week

MondayTwo facial appointments opened Friday.
TuesdayMeet the provider behind our new service.
ThursdayA quiet reminder about spring skin treatments.
SaturdayBefore and after, shared with permission.
SundayNext week's availability is live.

Posterboy turns the notes into finished posts and places them on the calendar.

One studio or a growing group

Solo

For one salon, studio, med spa, or independent practitioner.

Command

For groups with multiple locations, providers, local calendars, shared assets, and central review.

Questions

Can we use our own before-and-after photos?

Yes. Upload approved photos to the media library and choose them when creating the post.

Does Posterboy review medical or advertising claims?

No. Posterboy supports content creation and approval, but the business is responsible for reviewing claims, permissions, disclosures, and applicable rules before publishing.

Can each location promote its own availability?

Yes with Command. Local teams can work from their own calendar while the central brand stays consistent.

The work should look polished before the caption even starts.